Director, Product & Portfolio Strategy
Beam Therapeutics
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Cambridge, MA, USA
Posted on May 9, 2024
Position Overview:
Beam is looking for a highly motivated, passionate, and collaborative marketer to join our growing Product & Portfolio Strategy team. The Product Director, BEAM-101 will shape the development and execution of the U.S. launch plan for Beam’s lead asset, BEAM-101, an ex vivo autologous hematopoietic stem cell-based gene therapy for the treatment of severe sickle cell disease (SCD). In this role, you will be a critical member of a highly cross-functional team preparing for Beam’s potential first product commercialization.
Responsibilities:
- Responsible for generating insights into the sickle cell and genetic medicines treatment landscape, stakeholder needs and treatment decision making
- Leads development of the BEAM-101 brand plan, including competitive differentiation, customer segmentation and targeting, positioning, and messaging
- Contributes to the development and execution of the integrated launch plan for BEAM-101
- Collaborates with other functions (e.g. medical affairs, market access, patient supply, patient advocacy) in shaping HCP engagement strategy, customer experience, disease state education etc.
- Leads development of short- and long-term professional marketing strategies and tactics
- Budget management
- Forecast and long-range financial planning
- Competitive monitoring
Qualifications:
- BS/BA in a relevant academic field; MBA, MD, PhD, or other graduate degree strongly preferred
- Minimum 10 years business experience within the pharma/biotech/biopharma space
- Demonstrated marketing experience and proven performance required; in-line marketing experience preferred
- Proven ability to collaborate cross-functionally and to build relationships with internal and external stakeholders
- Ability to think strategically and solve problems creatively
- Skilled at navigating ambiguity and developing solutions in the absence of complete information
- Excellent verbal, written and executive communication skills; ability to make the complex clear
- Experience with product launch highly preferred
- Experience with cell and gene therapies highly preferred
- Experience with U.S. marketing highly preferred
- Role is based in Cambridge, MA, or hybrid
- Requires up to 25% travel, predominantly US with limited international travel.
This job is no longer accepting applications
See open jobs at Beam Therapeutics.See open jobs similar to "Director, Product & Portfolio Strategy" Camford Capital.