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Content Marketing Manager

CertiK

CertiK

Marketing & Communications
United States · Remote
Posted on Thursday, June 27, 2024
About the Company
One of the fastest-growing and most trusted companies in blockchain security, CertiK is a true market leader. To date, CertiK has worked with over 3,200 Enterprise clients, secured over $310 billion worth of digital assets, and has detected over 60,000 vulnerabilities in blockchain code. Our clients include leading projects such as Aave, Polygon, Yearn, and Chiliz.
Investors = Insight Partners, Sequoia, Tiger Global, Coatue Management, Lightspeed, Advent International, SoftBank, Hillhouse Capital, Goldman Sachs, Shunwei Capital, IDG Capital, Wing, Legend Star, Danhua Capital and other investors.
About the Role
As a Content Marketing Manager, this position will be important to continually expanding CertiK’s online identity, engaging its audience, and driving awareness of products. You will be responsible for crafting captivating technical copy, developing imaginative content, and driving our native content to ensure consistent and impactful messaging.
You will engage within the marketing team, and cross-functionally to design, plan and execute a content strategy that drives real measurable success.
This role will craft compelling stories that guide prospects through a seamless content journey, from initial awareness to sustained demand.
This position will have full ownership of the strategy and delivery of our content initiatives. You'll work closely with key stakeholders across the company, ensuring that our content exceeds industry standards and will be crucial in driving our mission forward. This position will drive strong comprehensive content marketing strategies for each of CertiK’s products.

Job Responsibilities

  • Content Development: Create a broad array of content types on various social media platforms to drive engagement, including educational and technical posts, engaging videos, infographics, thought leadership pieces, humorous memes, and persuasive website copy that conveys our core messages and values.
  • Research: Stay up-to-date with the latest developments in the Web3 space, social media trends, platform updates, and industry best practices to ensure social strategies remain current and impactful.
  • Community Engagement: Actively manage our brand’s presence on various social media platforms, engaging with the community and responding to feedback.
  • Strategy: Collaborate with the Marketing team to develop a content marketing strategy that delivers consistent, high-quality content across channels.
  • Production: Create and manage multi-format content (blogs, podcast episodes, emails, videos, ebooks, white papers, surveys, infographics, etc.) for integrated marketing campaigns aligned to target personas.
  • Optimization: Ensure content is optimized for SEO and AI discovery against target keywords.
  • Dissemination: Produce editorial emails and newsletters, including content setup, scheduling, and performance tracking.
  • Reach: Write press releases and participate in industry community conversations across social media and other communications.
  • Metrics: Regularly monitor, interpret, and report on content performance to identify opportunities and learnings.
  • Technology: Constantly evaluate new tools, platforms, and processes, including AI tools to drive efficiencies and enhance content output.

Qualifications

  • 4+ years of experience in social copywriting, brand content writing and creation, or technical writing for social media or web platforms, in crypto/blockchain is strongly preferred.
  • Bachelor’s degree or equivalent experience
  • Sound knowledge of web3, blockchain technology, gaming, cryptocurrency, DeFi, NFTs, culture, etc. is required.
  • In-depth knowledge of a variety of social media platforms, particularly Twitter
  • Excellent communication skills
  • Proven ability to excel in high-stress and fast-paced environments
  • Excellent organization and time management skills
  • Demonstrates great attention to detail and flexibility in urgent requests
  • Exceptional editorial, communication, and project management skills
  • A collaborative spirit that thrives in a fast-paced, high-growth environment
  • Strong analytical abilities and a keen eye for detail
  • A self-motivated drive to continuously improve and innovate
CertiK will accept applications for this position through August 1, 2024 or until filled. This role will pay between $100,000 - $125,000 annually depending on education and experience.
CertiK is proud to offer medical, vision, and dental insurance, 401(k) plan with company matching, life and accidental death and dismemberment insurance, HSA (with high deductible plan), FSA, and other benefits to all full-time employees, along with flexible paid time off and holidays. CertiK also offers a variable commission program for business development sales roles.
In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.
CertiK is proud to be an equal opportunity employer. We will not discriminate against any applicant or employee on the basis of age, race, color, creed, religion, sex, sexual orientation, gender, gender identity or expression, medical condition, national origin, ancestry, citizenship, marital status or civil partnership/union status, physical or mental disability, pregnancy, childbirth, genetic information, military and veteran status, or any other basis prohibited by applicable federal, state or local law.
CertiK will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements.
All CertiK employees are expected to actively support diversity on their teams, and in the Company.