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Camford Capital
Camford Capital

PR & Branding Manager



Marketing & Communications
Posted on Tuesday, October 24, 2023
Cobo is a globally trusted leader in digital asset custody solutions. As the world's first omni-custody platform, Cobo offers the full spectrum of solutions from full custody, co-managed MPC custody, to fully decentralized custody as well as wallet-as-a-service, advanced DeFi investment tools and an off-exchange settlement network. Trusted by over 500 institutions with billions in assets under custody, Cobo inspires confidence in digital asset ownership by enabling safe and efficient management of digital assets and interactions with Web 3.0. Cobo is SOC2 Type 1 and Type 2-compliance-certified and licensed in 5 jurisdictions.

As a PR & Branding Manager at Cobo, you will play a pivotal role in shaping and amplifying our brand image across various media, events, social platforms, and communities. Your expertise and experience will be essential in enhancing our presence and reputation.

Job responsibilities:

  • Develop and execute a comprehensive brand strategy that aligns with the company's mission and goals. Ensure consistent brand messaging across all touchpoints.
  • Cultivate and maintain strong relationships with media outlets, journalists, and influencers. Coordinate press releases, interviews, and media coverage to promote the company's achievements and initiatives.
  • Plan, organize, and execute events that promote the company's brand and engage with the target audience effectively. This includes both physical and virtual events.
  • Oversee the company's presence on various social media platforms. Create and curate engaging content, manage social media campaigns, and drive brand awareness.
  • Build and nurture relationships with relevant communities and organizations. Collaborate on initiatives that reflect the company's values and objectives.
  • Create compelling and relevant content, including articles, blog posts, and visuals, to strengthen the brand's online presence and authority.
  • Develop and implement PR campaigns to enhance the company's image and manage public perception.
  • Utilize data and analytics to track the success and impact of branding initiatives. Make data-driven decisions for continuous improvement.
  • Work closely with cross-functional teams, including marketing, sales, and product development, to ensure brand consistency and alignment.

Job Requirements:

  • Bachelor's degree in Communications, Marketing, or a related field.
  • 3-4 years of relevant experience in PR, branding, and community management.
  • Strong project management skills with a track record of successful campaigns.
  • Proficiency in video editing software and graphic design tools.
  • Knowledge of the cryptocurrency industry is a plus.