Cobo is a globally trusted leader in digital asset custody solutions. As the world's first omni-custody platform, Cobo offers the full spectrum of solutions from full custody, co-managed MPC custody, to fully decentralized custody as well as wallet-as-a-service, advanced DeFi investment tools and an off-exchange settlement network. Trusted by over 500 institutions with billions in assets under custody, Cobo inspires confidence in digital asset ownership by enabling safe and efficient management of digital assets and interactions with Web 3.0. Cobo is SOC2 Type 1 and Type 2-compliance-certified and licensed in 5 jurisdictions.

Job Description:

As a Senior Marketing Manager / Marketing Director, you will be responsible for the development and day-to-day execution of all areas of our marketing strategies, ensuring its successful implementation. We are seeking a seasoned and versatile professional with a proven track record in managing diverse marketing channels, leveraging data for optimization, and consistently delivering measurable results.

Job Responsibilities:

• Develop and execute marketing campaigns to reach and engage our targeted audience and achieve business goals.
• Manage, optimize and track SEO/SEM activities, including keyword research, technical SEO, backlink strategies, etc.
• Ensure the website is regularly updated and consistent with our brand image. Track and analyze website analytics, devising strategies to optimize website traffic and conversion.
• Identify areas of improvement in the conversion funnel, employing A/B testing, user journey analysis, and automation to improve conversion rates.
• Plan and execute lead-generation strategies, including email marketing campaigns, affiliate marketing programs and paid advertising.
• Nurture partnerships to expand the brand's reach and customer base.
• Measure and report on all marketing activities. Make data-driven decisions for continuous improvement.
  
  

Key Requirements:

• A minimum of 6-8 years of digital marketing experience, with a proven track record in driving successful marketing campaigns.
• Proficiency in marketing tools including Google Analytics, Google Search Console, Semrush, and other relevant platforms.
• Demonstrated experience and expertise in SEO, email marketing, affiliate marketing, paid advertising
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• Experience in B2B marketing. Understanding of the dynamics of B2B customer acquisition, lead generation, and nurturing.
• An ideal candidate will have prior experience in the cryptocurrency or blockchain industry
• Both English and Mandarin proficiency are required to effectively communicate and collaborate in a bilingual work environment.